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What are the most important issues in voter’s mind in choosing the next president? How does this vary by politics, demographics, Trump vs. Clinton supporter….explore

This analysis uses data from American National Election Studies (ANES 2016 Pilot Release). Data collection was conducted between January 22 and January 28, 2016. The sample consisted of 1,200 individuals who were part of an opt-in internet panel and who completed the 32 minute (median) questionnaire online. For more information visit

Which of the following issues are the most important to you in terms of choosing which political candidate you will support? Please rank which four of these are the most important to you. Analysis uses % of respondents that ranked a issue in Top 4.

Explore differences by demographics in the second graph. Most patterns are expected but magnitude of difference in many cases are interesting.

Analysis by Demographics

Pick demographic from the filters on the right side of the graph.